Starlight Media aims to integrate a sustainable approach to resource use into its operations and promotes responsible consumption in its broadcasts.
The company supports the reform of toxic waste management in Ukraine through cooperation with EKOLOHICHNI INVESTYTSII LLC. The topics of reducing plastic use, sorting waste, and avoiding overconsumption are covered in the programs Facts and Ukraine’s Next Supermodel.
In 2021, Olena Froliak, anchor and editor-in-chief of ICTV’s Facts, became the UN Global Compact’s environmental pillar ambassador in Ukraine. Both in her TV program and beyond it, the anchor promotes the integration of the 12th Sustainable Development Goal in Ukrainian business, while developing a culture of responsible consumption in Ukrainian society. She also supports the environmental initiatives of public and international organizations in this area.
In 2021, Starlight Media provided informational support to the UN Environment Forum in Ukraine, the International Sustainable Development Summit and UN Global Compact events focused on protecting the ecosystem.