Starlight Media

Олександр Богуцький, генеральний директор Starlight Media

Oleksandr Bohutskyi, CEO of Starlight Media

“As a leader in the media market, we understand our responsibility not only to achieve business results but also to develop our country. Every day, our team works for positive changes in society. Starlight Media is a leading producer and distributor of the favorite programmes and series of millions of Ukrainians, the quality and relevance of which provides us with leadership. ICTV – No. 1 in Ukraine. STB – No. 1 among the female audience, the New Channel – No. 1 among the young audience of 14–30 and 18–35 years old. M1 and M2 are the country’s leaders in music. In 2021, we shot 6,700 premiere hours of content and launched 50 new projects, and we have been and remain leaders in the distribution of social advertising. We are sure that partnership, one of the most important values of Starlight Media, is of particular importance. We thank everyone for their trust and partnership. We call upon its development in the interests of our viewers – Ukrainians who switch on our TV channels at home and abroad every day, in the occupied Donbas and Crimea, to receive truthful information and the emotive content that makes up our life – the warmth of family, the support of friends, the love of relatives. This is very important. And we can only realise it all together.”


Our channels

Starlight Media is the largest Ukrainian media group and one of the largest media companies in Eastern Europe, uniting producers and distributors of video content for TV broadcasting and digital platforms.

Starlight Media includes seven channels: STB, ICTV, ICTV2, New Channel, M1, M2, OCE TV, as well as Starlight Production, the equipment rental company Starlight Rental and the stage decoration producer Starlight Scenery.

Up to 98%[1] of the Ukrainian population watch our shows on the traditional broadcasting and online platforms – that’s over 12 million viewers every day! The company’s share of the audience of 18-54 years old in cities with a population of over 50 thousand in 2020 comprises 26%. Our share of the advertising market is 33%[2]. It means that about 80% of the TOP 100 advertisers in Ukraine are partners of the Group.

Starlight Media is the first Ukrainian media company that focuses on the UN Sustainable Development Goals in the conduct of its business. The goals we have set for the company are good health and well-being, gender equality, decent work and economic growth, responsible consumption and production as well as partnerships for sustainable development. We care about human rights and inclusiveness in the company. We are against discrimination of any kind and strive to provide our employees with every opportunity for self-fulfilment in an environment of talented, proactive and caring professionals.

[1] TV audience research data concerning the Television Industry Committee. Panel operator – Nielsen; monitoring – Communication Alliance. SLM provided the data and used the Cov% indicator. The data is calculated for 2019 for an audience aged 4+ over the whole of Ukraine.

[2] Ocean Media Plus data.